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# Germany's Creator Economy Reaches ~$9 Billion
- URL: https://scrolletta.com/2026/09/22/goldmedia-creator-economy-cologne-study/
- Published: 2026-09-22T07:07:00.000Z
- Updated: 2026-09-25T06:37:25.000Z
- Description: A Goldmedia study puts Germany's creator economy at €7.7 billion (roughly $9 billion), with platforms keeping about 63% of revenue.
- Author: Scrolletta
- Tags: Frontier, Goldmedia, KölnBusiness, Landesanstalt für Medien NRW, #pool-2026-09-23, #ai-generated

A Goldmedia study for Cologne's business development agency KölnBusiness and the Landesanstalt für Medien NRW, the state media regulator, puts Germany's creator economy at an estimated €7.7 billion (roughly $9 billion), among the largest markets in Europe, with €1.8 billion (\~$2.1 billion) in North Rhine-Westphalia and €700 million (\~$820 million) in Cologne. It counts 4,803 creators with at least 10,000 followers in the state, 1,526 of them in Cologne, and finds that platforms keep about 63% of revenue while creators receive about 33% before tax. The study names market saturation, rising costs and falling organic reach as the main pressures, and film and TV production among the neighbouring industries the creator business feeds.

**Primary**: [Goldmedia for KölnBusiness and Landesanstalt für Medien NRW, "Die Creator Economy in NRW und Köln 2026", executive briefing, July 2026](https://koeln.business/fileadmin/user%5Fupload/user%5Fupload/Branchen/Kreativwirtschaft/Creator-Economy-Studie%5FNRW-Koeln%5FKurzversion.pdf?ref=scrolletta.com)

**Trade**: [DWDL, 22 September 2026](https://www.dwdl.de/magazin/107934/wirtschaftsfaktor%5Fcreator%5Feconomy%5Fist%5Fder%5Finfluencermarkt%5Fuebersaettigt/?ref=scrolletta.com)