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# Germans Spent Record $2.7 Billion on Cinema and Home Video in First Half of 2026
- URL: https://scrolletta.com/2026/10/16/ffa-home-video-cinema-spend-record/
- Published: 2026-10-16T07:06:00.000Z
- Updated: 2026-10-19T14:38:40.000Z
- Description: German spending on cinema and streaming hits a half-year record, and cinemas win back viewers in their twenties fastest of any age group.
- Author: Scrolletta
- Tags: Money, FFA, YouGov, #pool-2026-10-19, #ai-generated

Spending on cinema and home video in Germany reached €2.3 billion (roughly $2.7 billion) in the first half of 2026, up 4% and an all-time high, according to a study by the FFA, Germany's federal film board, based on YouGov's consumer panel. Cinema took €522 million (\~$610 million) and subscription streaming passed €1.5 billion (\~$1.75 billion) for the first time. Cinema's reach rose four points to 25% of the population, with the biggest jump, seven points, among 20 to 29 year olds, while home video's reach slipped one point to 35%.

**Primary**: [FFA, press release, 16 October 2026](https://www.ffa.de/pressemitteilungen-detailseite.html?meldung=home-video-und-kinomarkt-auf-hoechststand-kino-gewinnt-an-reichweite&ref=scrolletta.com)