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# Germany's Streaming Revenue Passes TV and Radio for First Time
- URL: https://scrolletta.com/2026/10/21/vaunet-forecast-streaming-passes-linear-germany/
- Published: 2026-10-21T07:09:00.000Z
- Updated: 2026-10-21T09:46:41.000Z
- Description: Streaming takes more than half of German audiovisual and audio revenue in 2026, with most of its ad money going to four big tech groups.
- Author: Scrolletta
- Tags: Money, VAUNET, Frank Giersberg, Alphabet, Amazon, Meta, #pool-2026-10-21, #ai-generated

Streaming will bring in €8.6 billion (roughly $10 billion) in Germany in 2026, 52% of the country's audiovisual and audio market and the first time it passes classic media, against 26% in 2019, German commercial media association VAUNET forecasts. The whole market grows 1.8% to €16.3 billion (\~$18.9 billion), made up of €7.8 billion in pay revenue, €6.4 billion in advertising and €2.2 billion in teleshopping; TV advertising falls 6% to €3.1 billion while video streaming advertising rises 15% to about €2.5 billion, paid video on demand climbs 4.5% to about €3.7 billion and pay-TV slips 4% to €1.9 billion. VAUNET managing director Frank Giersberg says 72% of video streaming ad revenue goes to Alphabet, Amazon, ByteDance and Meta.

**Primary**: [VAUNET via presseportal.de, autumn forecast, 21 October 2026](https://www.presseportal.de/pm/6895/6375033?ref=scrolletta.com)