A Goldmedia study for Cologne's business development agency KölnBusiness and the Landesanstalt für Medien NRW, the state media regulator, puts Germany's creator economy at an estimated €7.7 billion (roughly $9 billion), among the largest markets in Europe, with €1.8 billion (~$2.1 billion) in North Rhine-Westphalia and €700 million (~$820 million) in Cologne. It counts 4,803 creators with at least 10,000 followers in the state, 1,526 of them in Cologne, and finds that platforms keep about 63% of revenue while creators receive about 33% before tax. The study names market saturation, rising costs and falling organic reach as the main pressures, and film and TV production among the neighbouring industries the creator business feeds.
Germany's Creator Economy Reaches ~$9 Billion
